Nico Winkelhaus is Director Digital Marketing Germany and leads the digital marketing department of PAYBACK since 2015. He isprimarily responsible for the digitalisation process at PAYBACK and also for the further development of the website.

Asa renowned expert for online and mobile marketing as well as for business development, Winkelhaus was active inseveral executive positions, lastly for WEKA Media Publishing GmbH. There he assumed responsibility for the digital business of the publishing house in July 2012 and ensured a significant increase in the range as well as the digital conversions.

Before moving to WEKA the former founder of a multi-award-winning online game magazine worked as Head of Brand- and Product Management for ProSieben Sat.1 Media AG and managed their TV channel websites. Afterwards he was responsible for the digital sales via advertising, transaction and corporate publishing as Director of Sales and Marketing Digital for Condé Nast Verlag. Winkelhaus studied business administration at the Westfälische Wilhelms University in Münster.